Social Media Design

Build a content system that lets brands post daily without losing recognition. The brief was a templated visual language, fast turnaround, and posts that look like a curated grid, not a Canva accident.

I designed a template grammar instead of one-off posts. Fixed type system, brand-locked color rules, and reusable composition blocks the social team can remix without breaking the look.

A modular Instagram and TikTok system covering reels, carousels, stories, and quotes. Engagement up across accounts, design overhead down, and a feed that finally looks like the brand it represents.