Posters

Posters that work both printed and on a feed. The brief was scale-aware typography, bold composition, and concepts that hold up next to a wall of competing visuals.

I treat posters as the hardest brief in graphic design, one canvas, one idea, no scroll. Every piece starts with the concept, not the layout, and goes through round after round of subtraction before printing.

A series of campaign posters across formats: A2 print, square Instagram, and 9:16 stories. Each carries the same idea across surfaces, which is rarer than it should be.