Forge

Forge needed a brand system that felt heavy, intentional, and modern, plus a digital home that lived up to it. The brief was bold typography, restrained palette, and motion that earns its place.

I built the identity from the headline down. Type as the hero, neutrals as the backdrop, accent saved for moments that matter. The site reads like a manifesto, not a brochure.

Full brand system with logo, typography, color, and motion guidelines, plus a website that ships it. Inbound rose, pitches got shorter, and the team finally stopped redesigning their own deck every quarter.