Wix or a custom website: which is better for your business?

Wix advertises itself as "build your own site in 30 minutes". That's partially true — until you try to build anything serious. Here's when Wix works, and when you'll regret not skipping it.

When Wix makes sense

• A freelancer who needs a portfolio page for under €100
• Testing an idea before investing in a real brand
• A personal blog or hobby project with no SEO ambition
• Zero budget, doing everything solo

When Wix starts to hurt

• Speed: Wix sites are typically 2–4x slower than Next.js. For mobile searches this directly cuts conversion.
• SEO limits: can't edit robots.txt freely, structured data is limited, hreflang is painful.
• Lock-in: a Wix site can't be moved to another host. If you leave, the content stays with them.
• Cost over time: €15/month + template + add-ons = €300+ per year. In 3 years you've already paid for a custom site.
• Scalability: CRM integration, custom logic, API calls — all difficult or impossible.

When a custom site (Next.js / Framer) wins

• The business seriously relies on organic search traffic
• Needs CRM, booking system, or custom process integration
• Brand matters — Wix templates all look the same
• E-commerce with specific needs (regional payment gateways, local delivery)

Middle ground: Framer

Framer is a newer platform that combines Wix-level ease with Next.js-level performance. For most marketing sites and landing pages, Framer is often "best of both worlds".

Conclusion

Wix isn't bad — it's just wrong for a business where the site is the main acquisition channel. If the site drives most of your revenue, treat it as an investment, not a cost.